The blog
How to watch your competitors’ prices, pages, search and AI answers, and what to do about what you find. Written by the people who built Over the Fence.
Pricing · 5 min read
Competitor-based pricing, with examples and a way to track it
How competitor-based pricing works for online stores, three strategies with worked examples, how to run a competitor pricing analysis and a free template.
October 3, 2026
Tools · 8 min read
Competitor monitoring tools for online stores, compared
Twelve competitor monitoring tools for online stores, by what they track, who they’re for and what they cost, read from each tool’s own pages.
October 3, 2026
Guides · 5 min read
Ecommerce competitor analysis, with a worked example and a free template
A step-by-step competitor analysis for an online store, worked through on an example coffee shop, with a free competitor analysis matrix to copy.
October 3, 2026
AI search · 7 min read
How to get your products recommended by ChatGPT
What decides which stores ChatGPT recommends, and seven things an online store can do about it, from robots.txt and product data to reviews.
October 3, 2026
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