Every week we read your competitors’ prices, pages and AI answers, then tell you what to fix first.
The demo
Your turn
Type your address. We’ll find the sites that turn up next to yours in Google, in your country and language, and start reading them right away.
Every plan reads your rivals every week, and starts with 14 days free.* Cancel before they end and you pay nothing.
*During the free days we read up to 500 pages of each website. Each plan’s full page count starts with the first payment.
Starter
GrowthOur pick
The one we’d start with.
Scale
Payments secured by Stripe 
Then you might as well know how it works. There are four steps, and only the first two are yours.
01We read your home page and work out what you sell, and where you sell it.
1 min of your time
02We suggest the sites that turn up next to yours in Google, in your own country and language.
+1 min then you’re done
03New and changed pages, prices, search positions and what AI answers say about each of you. We read their Instagram posts as well.
0 min of yours, every week
04Three findings at most, each with its reason and what to do first. The dashboard keeps the rest.
3 min to read the week
AI search
Every week we see which sites AI answers cite for your searches. If you work in Claude or Cursor, you can ask about your rivals from there too.
Which sites Google’s AI Overviews cite for your searches, week by week, with your share beside each rival’s. Once a month, on every plan, we also check whether those answers get your facts right.
Add our MCP server with one key and ask in plain words, or pull the same numbers into a spreadsheet with the API. It only reads, so nothing in your account can change. Every plan comes with it: 2,500 requests a month on Starter, 10,000 on Growth and 100,000 on Scale.
$ claude mcp add --transport http over-the-fence …/v1/mcp
› Which rival cut prices this week, and by how much?
● over-the-fence · get_changes
brackenroast.com cut prices on 12 products, a median of 12%. House Espresso 12 oz went from $17.00 to $15.00.
The film
Someone asks an AI for the best coffee subscription in the US, and it names two rivals. The film shows what we check about that every week. Turn the sound on.
Questions
Something else? Write to hello@overthefence.io and a person answers.
Add your site and the rivals you want watched, and we read their sites every week. Price cuts, stock running out and new promotions land in your weekly email, so there’s no spreadsheet to keep up.
AI answers lean on plain facts they can read, like spec tables, materials, sizes and fit, more than on marketing copy. We track which of your rivals’ pages get cited for which questions, then tell you which fact your own pages are missing.
Yes, if it’s a business or creator account. Once a week we read each rival’s Instagram and see how every new post did. Their best posts of the week come first, compared with what their posts usually get. Instagram doesn’t share stories, comments or personal accounts, so those stay out.
Plans start at $49 a month for 3 competitors, up to $249 a month for 12. Every plan includes one site, yours or a client’s. Each extra site gets the same competitors and pages as your plan, and costs $25 a month on Starter, $49 on Growth and $99 on Scale.
We only read what a site’s robots.txt allows. If a rival blocks automated visits, we tell you and keep the last reading we had. We don’t work around the block.
Semrush does track competitors, as part of a much bigger toolkit. Over the Fence starts at $49 a month and is built around the rivals you name. Every week it puts their prices, pages and AI visibility beside yours.
Yes. Every plan includes as many team members as you like, at no extra cost. Invite them from your dashboard, under Account and then Team.
No. Stilehouse Coffee, its rivals and every number in the demo are made up. The dashboard is the real one, so what you click is what you get, filled in with your own market.
Yes. Every plan starts with 14 days free. You add a card when you start, and we charge it when the 14 days end. Cancel before then from your dashboard and you pay nothing. During the free days we read up to 500 pages of each website, and your plan’s full page count starts once you pay. You can pay early from Subscription to start that full read before the free days end. It’s one free trial per card.
Yes, any time from your dashboard, and your plan runs to the end of the period you paid for. The first time you start to cancel, we’ll offer half off your next month to stay.
Type your address. After the first read you’ll know where you stand, and what to fix first. The first 14 days are free.