In short: Add rival Etsy shop or listing URLs, and any separate brand site they run. Every week we read public pages for price and listing changes, and we can track Google rankings for the gift searches you care about. Instagram too, if rivals post there.
Etsy sellers compete on listings, price, reviews and season, across handmade gifts, personalized gifts and custom gifts. Tools for Etsy keyword research help you pick tags. Over the Fence helps you see what rival shops changed this week on the public pages we can read.
Honest limits (read before you subscribe)
We only read public pages. If Etsy hides a page, throttles bots, or requires login, that read can fail that week.
We are not an Etsy SEO or tag tool. For keyword research inside Etsy search, use a dedicated Etsy tool. Our strength is weekly change monitoring across public URLs.
Many serious Etsy sellers also have a Shopify or standalone site. Watching that site plus a few rival shops is usually the best setup.
What rival Etsy shops change
Prices and sale badges move on listings. New listings appear and old ones retire. Shipping and discount callouts show up on the shop home or announcement. Off-Etsy brand sites with fuller catalogs are often where bigger moves happen.
What stood out
- Etsy turned away every automated visit on October 20, 2026. All five Etsy shop pages hit a robot check. The brand sites all opened normally. Watching Etsy prices takes either a person checking by hand or a tool that is allowed through.
- The one Etsy price we could see was cheaper than the brand site. Mignon & Mignon’s pet portrait necklace was $19.50 on its Etsy-run storefront, marked down 30% from $27.86. The same necklace starts at $21.50 on its own site, with no sale. Shipping flips that, though: $4.99 on the Etsy side, free over $50 on the brand site.
- Free shipping starts at very different points. The Painted Press offers it from $35, Mignon & Mignon from $50 and Sami Jewels from $75. Caitlyn Minimalist and Capucinne ship free on every order.
- Each shop discounts in its own way. Caitlyn runs a sitewide sale: 25% off the hero necklace, with up to 40% off in the banner. Sami runs a ring bundle deal: buy two and save 30%, up to 50% for four. Mignon & Mignon and Sami both offer sign-up codes for a first order: 10% and 20%.
- Sami Jewels has a welcome page on its own site just for Etsy shoppers. It offers 20% off a first order in exchange for an email address, a plain way to move Etsy buyers over to the brand site.
Five Etsy sellers, side by side
Read from each shop’s public pages on October 20, 2026 (HKT), in US dollars. A dash means we could not read it that day. The Mignon & Mignon Etsy price came from its Etsy-hosted storefront (same listing as on Etsy marketplace). We left out Etsy prices we could not check on the day.
| Caitlyn Minimalist | Mignon & Mignon | The Painted Press | Capucinne | Sami Jewels | |
|---|---|---|---|---|---|
| Hero item (own site) | Tiny Initial Tag Necklace | Mimi Pet Portrait Necklace | Personalized Ring Dish, Monogram | Custom Name Handwriting Bracelet | 3mm Round Bezel Tennis Bracelet |
| Etsy price | — | $19.50+ (was $27.86+) via Etsy-hosted storefront | — | — | — |
| Own-site price | $36.75 (was $49.00); $44.25 with a stone (was $59.00) | $21.50 for 1 pet | $22.00 | $780 (14k gold); $880 (18k gold) | $84.00 |
| Sale / discount | Own site: 25% off strike-through; banner up to 40% off sitewide | Etsy-hosted: 30% off strike-through. Own site: WELCOME10 for 10% off first order | None on own site | None on item; banner free gift above $1,500 | Ring bundle save up to 50%; 20% off first order for sign-up |
| Free shipping from | Always free on own site (no $ floor stated) | Etsy-hosted: $4.99 US for one item. Own site: free over $50 | Free over $35 on own site | Free express worldwide on all orders | US orders $75+ (standard) |
| Etsy read loaded? | Blocked by Etsy | Blocked by Etsy on marketplace; Etsy-hosted storefront loaded | Blocked by Etsy | Blocked by Etsy | Blocked by Etsy |
The same reading done every week, for the listings on your list and the rest of each rival’s public pages, is what we do for you.
See your competitors this week
Type your address. We find the sites that turn up next to yours in Google, in your country and language, and read them every week.
14 days free, then from $49 a month. Cancel any time.
Setting it up for an Etsy seller
- Add your brand site if you have one (recommended).
- Add rival shop URLs and key listing URLs.
- Put comparable listings on the price list.
- Track gift searches you sell into, for example handmade or personalized modifiers you can win.
- Read the Monday email.
What we don’t do
- We don't track sizes one by one. We see whether a product is in stock or sold out. We do not report which variants are left.
- We don't see sales. We can tell you a rival marked products down. We can't tell you how many they sold.
- We don't read behind logins. No member prices, no wholesale portals, nothing at checkout.
- We don't reprice your store. We report and you decide.
- We read once a week. A flash sale that starts and ends between two reads can slip past.
What it costs
Every plan starts with 14 days free, and you can cancel any time from your dashboard.