In short: We read your competitors’ public stores every week. You get price and stock moves on the products you care about, promo and page changes across the site, Google ranking shifts, AI Overview citations and Instagram posts, without living in five other tools.
What ecommerce rivals change
The pattern is the same whether you sell on Shopify, WooCommerce or a custom stack. Prices and stock move on comparable products. Homepage and collection offers change (free shipping, percent off, gifts with purchase). Products appear and disappear. Shared search rankings shift. AI Overviews cite different sites. Instagram posts keep coming.
Vertical pages (same product, sharper stories)
| Vertical | URL |
|---|---|
| Fashion brands | /for/fashion-brands |
| Coffee roasters | /for/coffee-roasters |
| Shopify stores | /for/shopify-stores |
| Pet brands | /for/pet-brands |
| Beauty & skincare | /for/beauty-skincare |
| Supplements | /for/supplements |
| Etsy sellers | /for/etsy-sellers |
What stood out
On October 20, 2026 we read five US DTC stores from their public homepages and product data (Shopify products.json where it was available). Bombas was the only hard fail — every attempt returned HTTP 429 — so the apparel column below is Everlane, not Bombas. The Farmer’s Dog sells subscription plans, not a public SKU grid; we could not verify product prices on that read.
Four of five Shopify-style catalogs were readable the same day. Promo mechanics differ: ColourPop and Brooklinen push sitewide % off via cart or announcement; Allbirds and Everlane lean on compare-at / sale collections; Farmer’s Dog sells plans, not a public price list. Free-shipping thresholds are easy, comparable facts across four brands ($100 / all US / $35+ / $100+); Farmer’s Dog is “any plan” instead of a cart minimum. Markdown depth varies a lot in public JSON: Everlane’s women’s sale and Brooklinen’s Last Call show deep compare-at cuts (often 40%+); ColourPop’s public sale JSON was shallow (~30% on lips) but a separate Halloween 20% layer sits on top; Allbirds mixes full-price runners with clearance compare-ats. ColourPop’s sale collection metadata count (60) and the length of its public products.json (16) disagree — we report both rather than invent one number.
Five DTC stores, side by side
Read from each brand’s own store on October 20, 2026, in US dollars. A dash means it wasn’t on the pages we read. Everlane stands in for Bombas (apparel/basics) because Bombas blocked our read.
| Allbirds | Everlane (apparel; Bombas blocked) | ColourPop | Brooklinen | The Farmer’s Dog | |
|---|---|---|---|---|---|
| Category | Footwear | Apparel / basics | Beauty | Home / bedding | Pet (fresh dog food) |
| Platform (public) | Shopify | Shopify | Shopify | Shopify | Custom (not Shopify) |
| Homepage / promo highlight | “Wildly Comfortable. Super Natural.” | “Same Quality. Same Styles. Better Prices”; “20% Off Markdowns”; “20% off your first order.” | “20% off Halloween. Applied in cart.” | “Friends & Fam get 20% OFF sitewide…” (code FRIENDSANDFAM) | “More good years start here.”; “Over 1 billion meals delivered” |
| Free shipping (stated) | Free ground shipping on orders over $100 | Free shipping on all U.S. orders | U.S. $35+; intl $60+ USD | Orders $100+ | Free shipping with any plan |
| Public sale / markdown signal | Promo collections (e.g. 30% off Tree Runner Go / Gliders, 107 products); many compare-at in catalog | Women’s Sale collection 1323 products; sample markdowns ~25–80% off | /collections/sale count 60 (JSON returned 16 SKUs, mostly ~30% off); Halloween 20% collection 150 | Last Call 225 products (~30–85% off in sample); sitewide 20% via code | – (no public SKU sale grid) |
| Stock / availability note | High sold-out rate in first-50 products sample (53 avail / 283 unavail variants) | Sale sample mixed (32 avail / 18 unavail variants) | Sale + catalog samples largely available | Last Call mixed (31 avail / 19 unavail variants) | N/A (subscription plans) |
| Example full-price / list item | Men’s Cruiser Slip On — Natural Black: $100 | Pointelle Rib Cardigan — Deep Taupe: $78 | Magical Skies palette set: $74 | Essential Sheet Set — White/Queen: $149 | – |
| Example markdown item | Women’s Wool Runner Mizzles: $99 (was $125) | The Dream Pant® — Black: $29 (was $98) | Zuma lip: $6.30 (was $9) | Last Call hand towels set: $33 (was $55) | – |
The same reading done every week, for the products on your list and the rest of each store, is what we do for you.
See your competitors this week
Type your address. We find the sites that turn up next to yours in Google, in your country and language, and read them every week.
14 days free, then from $49 a month. Cancel any time.
Setting it up
- Enter your store URL.
- Confirm rivals (we suggest from Google; you edit).
- Confirm the price list.
- Pick searches to track.
- Read Monday’s email.
What we don’t do
- We don't track sizes one by one. We see whether a product is in stock or sold out. We do not report which variants are left.
- We don't see sales. We can tell you a rival marked products down. We can't tell you how many they sold.
- We don't read behind logins. No member prices, no wholesale portals, nothing at checkout.
- We don't reprice your store. We report and you decide.
- We read once a week. A flash sale that starts and ends between two reads can slip past.
What it costs
Every plan starts with 14 days free, and you can cancel any time from your dashboard.