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Semrush and Over the Fence answer different questions

Use Semrush for SEO and Over the Fence to know what each rival changed. Semrush’s plans track 500 to 5,000 keywords a day, and its SEO + AI Search plans track 50 to 200 AI prompts a day. Over the Fence reads the rivals you name for you. Every day it reads the top of each rival’s homepage and the prices of a short list of its products. Every week it reads their whole sites, then tells you what changed and what to do first. If you pay for Semrush, keep it. It answers a different question.

Start your 3 free daysChecked October 3, 2026, with sources

Side by side

The job of watching rivals

What did my rivals change, and what should I do about it? Here is what each of us does for that question.

Over the Fence and Semrush, side by side, for each part of watching rivals
The jobOver the FenceSemrush
Every page of each rivalEvery week we read each rival’s whole site, up to 500, 2,000 or 8,000 pages a website by plan, and list the pages that are new, gone or changed.Competitor Monitoring, part of the Traffic & Market toolkit, reports new pages on the rival sites you add.4
Homepage bannersEvery day we read the top of each rival’s homepage as a browser shows it. A vision model reads the banners, and we keep each banner as proof.Not on the pages we read. Its Advertising toolkit’s Pro level covers rivals’ display, video and social ads.3
Offers and their termsEach offer with its percent off, code, who gets it and when it ends. A new sale is followed to the page it leads to, where we count its products and how deep the cuts go.Semrush’s help center says Competitor Monitoring’s new pages can point you to rivals’ new landing pages and promos.4
Prices of named products10, 25 or 50 rival products a site, by plan, read every day. You also hear when one sells out or comes back.Its Advertising toolkit includes research into rivals’ Google Shopping ads.3
What a shopper paysA rival’s price after its running offer, beside your closest product.Not on the pages we read.
An alert when a rival starts a saleAn email the same day a rival starts a sale for everyone at least as deep as your prices rule, which starts at 10%.Competitor Monitoring can alert you to a rival’s ads activity.4
What AI answers sayEvery week on Growth and Scale: which sites Google’s AI Overviews cite for your searches, with your share beside each rival’s. On Scale, whether those answers get your facts right.Its Starter plan tracks 50 AI prompts a day, Pro+ 100 and Advanced 200. Its AI Visibility toolkit lists mentions from ChatGPT, Google AI, Gemini and Perplexity.1,2
The week in one placeOne email a week with three findings at most, each with its reason and what to do first.Competitor Monitoring sends weekly updates on each rival’s new pages, posts and ads by email or Slack.4

“Not on the pages we read” means the Semrush pages under Sources don’t describe it. Semrush may still offer it somewhere we didn’t read.

Their strengths

Where Semrush is the better choice

  • Keywords and rankingsSemrush’s plans track 500 to 5,000 keywords a day, with keyword research behind them. We track 100, 200 or 300 a week.1
  • AI prompts every dayIts Starter plan tracks 50 AI prompts a day, Pro+ 100 and Advanced 200. We read AI answers once a week.1
  • AdsIts Advertising toolkit covers rivals’ search keywords and Google Shopping ads, and its Pro level adds display, video and social ads. We don’t track rivals’ ads.3
  • More sites on one planIts SEO plan monitors 5 websites. Each of our plans includes one site, and an extra site costs $25 to $99 a month.1
  • Room to try itSemrush has a free plan and a 7-day free trial. Ours is 3 days, with a card.1
  • More jobs in one accountSemrush sells Local, Content, Social and AI PR toolkits beside SEO.1

What it costs

Price, checked October 3, 2026

Every price is for a month, billed monthly. Theirs are in US dollars, from their own pages.

Semrush1

PlanA monthWhat it includes
SEO$1395 websites and 500 keywords tracked a day, with Position Tracking and Site Audit.
Starter$199The same, plus 50 AI prompts tracked a day and MCP access.
Pro+$29915 websites, 1,500 keywords and 100 AI prompts a day.
Advanced$54940 websites, 5,000 keywords and 200 AI prompts a day, with API data integration.

Extra users start at $45 a month. Billed yearly, the plans cost up to 17% less.1

To watch named rivals, the SEO plan at $139 a month includes basic competitor analysis and Position Tracking. A weekly report on rivals’ new pages, posts and ads comes with Competitor Monitoring, part of the Traffic & Market toolkit, which Semrush sells apart from these plans. Its price isn’t included here.1,4

Over the Fence

PlanA monthWhat it watches
Starter$493 rivals, with 10 of their products read every day. 1 seat.
Growth$1196 rivals, with 25 of their products read every day. 3 seats.
Scale$24912 rivals, with 50 of their products read every day. Unlimited seats.

Every plan includes one site, and the API and MCP. Another site costs $25, $49 or $99 a month, by plan. Every plan starts with 3 days free.

Together

How teams use both

  1. Keep Semrush for keyword research, links, site audits and daily rank tracking.
  2. Add Over the Fence for the rivals you name. It reads their offers, banners and prices for you and puts each beside yours.
  3. When Semrush shows a rival climbing for your searches, Over the Fence shows what that rival changed on its site the same week. We don’t claim one caused the other.
  4. Agencies add each client as a site, with that client’s rivals. Each of the week’s three findings links to its source, so it can go straight to the client.
  5. Semrush has an MCP server too, so one AI assistant can ask both about the same rival. Ours comes with every plan, with 2,500, 10,000 or 100,000 requests a month.

Questions

What people ask

Something else? Write to hello@overthefence.io and a person answers.

Is Over the Fence an alternative to Semrush?

Not for SEO. Semrush tracks 500 to 5,000 keywords a day, and its keyword and backlink research goes much further than ours. Over the Fence answers a narrower question: what did each of your rivals change, and what should you do about it? If you use Semrush for SEO, keep it and add us for your rivals.

Does Semrush track competitors?

Yes. Its plans include competitor analysis and Position Tracking. Its Traffic & Market toolkit, sold apart from those plans, includes Competitor Monitoring. Semrush’s help center, as captured on June 12, 2026, says it reports rivals’ new pages, blog posts, Google search ads and Facebook and Instagram posts, with weekly updates by email or Slack.

Does Semrush track a rival shop’s prices and offers?

Its Advertising toolkit includes research into rivals’ Google Shopping ads, per its pricing page as captured on October 1, 2026. The Semrush pages we read don’t describe reading a rival shop’s own prices, stock or offers product by product. That is the part Over the Fence does every day.

What does Over the Fence add to Semrush?

We read each rival shop for you. Every day we read the top of its homepage, banners included, and the prices of a short list of its products. Each offer comes with its terms, and when a rival starts a sale for everyone at least as deep as your prices rule, you get an email that day. Every week we read their whole sites and send three findings at most.

How much do Semrush and Over the Fence cost?

Semrush’s SEO plan is $139 a month and Starter, which adds AI visibility, is $199, billed monthly, per its pricing page as captured on October 2, 2026. Over the Fence costs $49 a month for 3 rivals, $119 for 6 and $249 for 12, billed monthly.

Can I try Over the Fence before I pay?

Yes. Every plan starts with 3 days free. You add a card when you start, and we charge it when the 3 days end. Cancel before then and you pay nothing.

Try it on your own rivals

Type your address. Every plan starts with 3 days free. You add a card when you start, and we charge it when the 3 days end.

Sources

Where each fact comes from

Checked October 3, 2026. Semrush’s details come from its own pages as the Internet Archive captured them, on the dates under Sources. Their prices are in US dollars a month, billed monthly.

  1. 1Internet Archive capture of semrush.com/pricing/seo-ai-search/. Captured October 2, 2026. Read October 3, 2026. Plan prices billed monthly, websites, keywords and AI prompts tracked a day, competitor analysis, Position Tracking, MCP access, API data integration, extra users, the free plan, the 7-day trial and the toolkits sold apart from these plans.
  2. 2Internet Archive capture of semrush.com/pricing/ai/. Captured September 21, 2026. Read October 3, 2026. The AI Visibility toolkit lists mentions from ChatGPT, Google AI, Gemini and Perplexity.
  3. 3Internet Archive capture of semrush.com/pricing/advertising/. Captured October 1, 2026. Read October 3, 2026. The Advertising toolkit: competitor keyword analysis and Google Shopping ads research, and on its Pro level, rivals’ display, video and social ads.
  4. 4Internet Archive capture of semrush.com/kb/1206-traffic-and-market-competitor-monitoring. Captured June 12, 2026. Read October 3, 2026. Used only to say the feature exists. Competitor Monitoring is part of the Traffic & Market toolkit. It reports rivals’ new pages, blog posts, Google search ads and Facebook and Instagram posts, with weekly email or Slack updates and ads activity alerts.

Semrush and the other product names on this page are trademarks of their owners. Over the Fence isn’t affiliated with any of them.