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Peec AI tracks AI answers. Over the Fence reads your rivals’ shops.

Peec AI does one thing well: it tracks what AI assistants say about your brand, every day. Its Starter plan is $95 a month for 50 prompts across 3 AI models you choose. Over the Fence reads each rival shop instead. Every day it reads the top of each rival’s homepage and offers pages and the prices of a short list of its products, and every week it reads their whole sites. On Growth and Scale it also reads which sites Google’s AI Overviews cite for your searches, once a week. If AI answers are your whole job, Peec AI fits better. If you run a shop and want to know what your rivals changed, start with us.

Start your 3 free daysChecked October 8, 2026, with sources

Why shops pick us

Why shops pick Over the Fence over Peec AI

  • Each rival’s prices, offers and stockEvery day we read a list of 10, 25 or 50 rival products for each site, by plan, and the offers in each rival’s homepage banners. Peec AI’s AI Shopping tracks how your own products show up in AI shopping answers. The Peec AI pages we read don’t describe reading a rival shop’s prices, stock or offers.1
  • A lower price to start$49 a month, against $95 for Peec AI’s Starter, billed monthly. Our AI Overview reads start on Growth, at $119.1
  • Search positions and pages tooEvery week we track 100, 200 or 300 of your searches in Google, by plan, and list each rival’s new, gone and changed pages. Peec AI’s “Prompts from keywords” turns keywords into prompts to track in AI answers.1
  • What to do firstOne email a week with three findings at most, each with its reason, its source and what to do first. Nobody has to build a report.

Side by side

The job of watching rivals

What did my rivals change, and what should I do about it? Here is what each of us does for that question.

Over the Fence and Peec AI, side by side, for each part of watching rivals
The jobOver the FencePeec AI
Every page of each rivalEvery week we read each rival’s whole site, up to 500, 2,000 or 8,000 pages a website by plan, and list the pages that are new, gone or changed.Not on the pages we read.
Homepage bannersEvery day we read the top of each rival’s homepage and offers pages as a browser shows them. A vision model reads the banners, and we keep each banner as proof.Not on the pages we read.
Offers and their termsEach offer with its percent off, code, who gets it and when it ends. A new sale is followed to the page it leads to, where we count its products and how deep the cuts go.Not on the pages we read.
Prices of named products10, 25 or 50 rival products a site, by plan, read every day. You also hear when one sells out or comes back.AI Shopping tracks how each of your own products shows up in AI shopping answers, from a catalog fetched from Shopify or uploaded as a CSV.1
What a shopper paysA rival’s price after its running offer, beside your closest product.Not on the pages we read.
An alert when a rival starts a saleAn email the same day a rival starts a sale for everyone at least as deep as your prices rule, which starts at 10%.Not on the pages we read.
What AI answers sayEvery week on Growth and Scale: which sites Google’s AI Overviews cite for your searches, with your share beside each rival’s. On Scale, whether those answers get your facts right.Every day: 50, 150 or 350 prompts by plan, across 3 models you choose from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, with your visibility, position, sentiment and share of voice beside competitors.1
The week in one placeOne email a week with three findings at most, each with its reason and what to do first.Dashboards you can share, and on Advanced a Looker Studio integration.1

“Not on the pages we read” means the Peec AI pages under Sources don’t describe it. Peec AI may still offer it somewhere we didn’t read.

What it costs

Price, checked October 8, 2026

Every price is for a month, billed monthly. Theirs are in US dollars, from their own pages.

Peec AI1

PlanA monthWhat it includes
Starter$9550 prompts tracked daily across 3 models you choose, 1 project and unlimited users.
Pro$245150 prompts across 3 models and 2 projects.
Advanced$495350 prompts across 3 models, 5 projects, several countries and a Looker Studio integration.
EnterpriseCustomBilled yearly. Up to 13 AI models, daily or weekly.

Billed yearly, Peec AI takes 15% off. Tracking other countries and languages costs nothing extra, as its price follows prompts and models.1

More AI models, Perplexity among them, are an add-on on every self-service plan.1

Over the Fence

PlanA monthWhat it watches
Starter$493 rivals, with 10 of their products read every day. Unlimited team members.
Growth$1196 rivals, with 25 of their products read every day. Unlimited team members.
Scale$24912 rivals, with 50 of their products read every day. Unlimited team members.

Every plan includes one site, and the API and MCP. Another site costs $25, $49 or $99 a month, by plan. Every plan starts with 3 days free.

Fair is fair

When Peec AI is the better pick

  • AI answers every dayPeec AI tracks its prompts daily on every self-service plan. We read Google’s AI Overviews once a week.1
  • More AI enginesYou pick 3 of ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, and more, Perplexity among them, are an add-on. We read Google’s AI Overviews only.1
  • Fact checks and AI shoppingPeec AI checks AI answers against facts you set about your brand, and tracks each of your products in AI shopping answers. We check facts on Scale, and we don’t read AI shopping answers.1

Together

How teams use both

  1. Keep Peec AI for daily tracking of AI answers across several AI engines.
  2. Add Over the Fence for the rivals you name. It reads their offers, banners and prices for you and puts each beside yours.
  3. When Peec AI shows a rival gaining citations in AI answers, Over the Fence shows what that rival changed on its site and in its prices the same week. We don’t claim one caused the other.
  4. Agencies add each client as a site, with that client’s rivals. Each of the week’s three findings links to its source, so it can go straight to the client.

Questions

What people ask

Something else? Write to hello@overthefence.io and a person answers.

What are the best Peec AI alternatives?

For AI answers alone, OtterlyAI starts at $29 a month for 15 prompts tracked daily (its pricing page, October 8, 2026). The SEO suites track AI answers too: Semrush’s Starter plan is $199 a month with 50 AI prompts a day, SE Ranking’s Core is $129 with 100, and Ahrefs sells Brand Radar’s AI data as an add-on from $199 (each read October 3, 2026). For an online shop that wants its rivals’ prices, offers and stock beside who Google’s AI Overviews cite, Over the Fence starts at $49 a month, with AI Overviews from $119.

Is Over the Fence an alternative to Peec AI?

Only partly. Peec AI tracks AI answers every day across 3 engines you choose. We read Google’s AI Overviews once a week, on Growth and Scale. If AI answers are your whole job, Peec AI or OtterlyAI fit better. If you run a shop and want to know what your rivals changed, their prices, offers, stock and pages, with AI Overviews beside them, that’s what we’re built for.

Does Peec AI track a rival shop’s prices and offers?

Its AI Shopping tracks how each of your own products shows up in AI shopping answers, from a Shopify or CSV catalog. The Peec AI pages we read on October 8, 2026 don’t describe reading a rival shop’s own prices, stock or offers. That is the part Over the Fence does every day.

What does Over the Fence add to Peec AI?

We read each rival shop for you. Every day we read the top of its homepage and offers pages, banners included, and the prices of a short list of its products. Each offer comes with its terms, and when a rival starts a sale for everyone at least as deep as your prices rule, you get an email that day. Every week we read their whole sites and send three findings at most.

How much do Peec AI and Over the Fence cost?

Peec AI’s Starter is $95 a month billed monthly, Pro $245 and Advanced $495, per its pricing page on October 8, 2026. Over the Fence costs $49 a month for 3 rivals, $119 for 6 and $249 for 12, billed monthly.

Can I try Over the Fence before I pay?

Yes. Every plan starts with 3 days free. You add a card when you start, and we charge it when the 3 days end. Cancel before then and you pay nothing.

Try it on your own rivals

Type your address. Every plan starts with 3 days free. You add a card when you start, and we charge it when the 3 days end.

Sources

Where each fact comes from

Checked October 8, 2026, on Peec AI’s and OtterlyAI’s own pages. Semrush’s, Ahrefs’ and SE Ranking’s numbers in the answers were read October 3, 2026. Prices are in US dollars a month, billed monthly.

  1. 1Peec AI, Pricing for Brands. Read October 8, 2026. Its prices load in the browser and were shown to us in US dollars. Prices billed monthly, prompts, models to choose from, projects, unlimited users, daily tracking, AI Shopping with a Shopify or CSV catalog, the ads library, fact checks, the Looker Studio integration on Advanced, the add-on models with Perplexity among them, the 15% off billed yearly and no extra cost for countries and languages.
  2. 2OtterlyAI, Pricing. Read October 8, 2026. Lite at $29 a month for 15 search prompts, Standard at $189 and Premium at $489, daily tracking, unlimited team members, and the AI engines every plan covers.
  3. 3Internet Archive capture of semrush.com/pricing/seo-ai-search/. Captured October 2, 2026. Read October 3, 2026. Plan prices billed monthly, websites, keywords and AI prompts tracked a day, competitor analysis, Position Tracking, MCP access, API data integration, extra users, the free plan, the 7-day trial and the toolkits sold apart from these plans.
  4. 4Ahrefs Help Center, What is Brand Radar, and how to use it?. Read October 3, 2026. The AI platforms Brand Radar covers. Custom prompts on Lite and up, checked as often as daily. The AI add-on’s prices for one platform or all of them.
  5. 5SE Ranking, Subscription. Read October 3, 2026. Prices billed monthly, projects, manager seats and extra seats, keywords and AI prompts tracked a day, Page Changes Monitoring among Growth’s features, Report Builder, API credits and MCP, the AI Search add-on, the Agency Pack and the 14-day trial without a card.

Peec AI, OtterlyAI, Semrush, Ahrefs, SE Ranking and the other product names on this page are trademarks of their owners. Over the Fence isn’t affiliated with any of them.