# Competitor monitoring for supplement brands > Watch rival supplement brands’ prices, bundles, claims pages and Google rankings. Read every week. From $49 a month. Source: https://overthefence.io/for/supplements · Published 2026-10-20 Watch rival supplement brands’ prices, bundles, claims pages and Google rankings. Read every week, each with the page it came from. From $49 a month.
**In short:** Over the Fence reads rival supplement stores weekly: offers, price and stock on your list, and the rest of each site. Bundles, markdowns, sell-outs and page changes show up with the URL. Google rank tracking and AI Overview citations are on every plan.
Supplement shoppers compare brands, proteins and sale prices. Rivals change tub sizes, stack bundles, rewrite claims pages and cut prices for subscribe-and-save. We read their public stores every week and show what moved, including where you both rank in Google and which sites AI Overviews cite. ## What rival supplement brands change Price and subscribe-and-save move independently. Base price, subscription discount and free-shipping bars can each change on their own. We catch all three when they’re public. Bundles and stacks often beat a single-SKU cut. Multi-tub and stack offers usually appear on collection and offer pages. Claims and education pages get rewritten. Ingredient and “how to take” pages change over time. Those page changes matter for SEO and for AI citations. Rankings on category terms matter too. Creatine, collagen and whey draw huge search volume, but they are extremely hard to rank for. We help you watch the terms you choose week to week. We do not promise overnight wins on impossible head terms. ## What stood out On October 20, 2026 we read five US supplement brands from their public homepages and product pages. **AG1’s site blocked our read** (rate-limit wall), so **LMNT** stands in for a fifth priced row — electrolytes instead of greens powder. **Some brands are subscription-only; others let you buy once.** Seed’s hero synbiotic is **$49.99 a month** on subscription. Ritual and Momentous show both one-time and subscribe paths, with **20% (up to 30% on bundles)** and **25% off subscribe** called out on the pages we read. Thorne’s sampled multi had **no subscribe discount** on the public product page. **Free shipping rules don’t line up.** Momentous asks for **$99+** on US orders. Ritual ships free on subscription but showed **$10.99 shipping** on a one-time buy. Seed and LMNT advertise **free US shipping** without a dollar minimum on the pages we read. Thorne looked free in product data, but the threshold wasn’t spelled out on the page. **Bundles are how habit brands compete.** Seed’s **Daily Essentials Duo** saves **25%**. Ritual pushes **sets of three or more** for up to **30% off**. LMNT’s **INSIDER bundle** is four boxes for the price of three. Thorne’s hero multi page didn’t show a bundle offer. **Ritual shows more than one price on the same product family** — buy once **$37.50** beside subscription sale figures **$26.40 / $33** — so a weekly read should keep both, not collapse them to one invented list price. **Momentous creatine** was still priced at **$42.99** on the page we read, with **out-of-stock messaging** on the same product — worth watching if you sell sports nutrition. ## Five supplement brands, side by side Read from each brand’s own store on October 20, 2026 (HKT), in US dollars. A dash means it wasn’t on the pages we read. LMNT replaces AG1 because AG1 blocked our read that day. | | Ritual | Seed | LMNT *(AG1 blocked)* | Momentous | Thorne | | --- | --- | --- | --- | --- | --- | | Category | Women’s multivitamin DTC | Gut / synbiotic DTC | Electrolyte drink mix DTC | Sports nutrition (creatine) | Broad-line vitamins | | Hero SKU price | Essential for Women 18+ (30 servings): buy once **$37.50**; subscription sale **$26.40** / **$33** also visible | DS-01 Daily Synbiotic **$49.99**/mo (30-day supply) | Variety Pack (12-count) **$22**; INSIDER Bundle **$135** (3+1 boxes) | Creatine Monohydrate **90 servings $42.99** (OOS messaging on page) | Basic Nutrients 2/Day **$40** / 60 caps (30 servings) | | Subscribe discount | New subscribers **20%** on one item; **up to 30%** when bundling 3+ different items | Subscription required at **$49.99**/mo (one-time **$59.99** in page data) | Subscribe & Save live; **exact % not shown** | Subscribe & Save **25%** → **$32.24** | – | | Bundle live? | Yes — sets / 3+ items up to **30%** | Yes — Daily Essentials Duo **Bundle + Save 25%** (**$67.49** vs **$89.98**) | Yes — INSIDER Bundle (4 for price of 3) | – on creatine PDP | – | | Free shipping from | Free on subscription; **+$10.99** on buy once | Free US shipping | Standard US shipping **free** (no $ threshold on FAQ) | Free shipping on U.S. orders **$99+** | Free in product data; **$ threshold not labeled** on PDP | | Claims / education | [Clinical studies](https://ritual.com/pages/clinical-studies); Made Traceable® on PDP | [Science](https://seed.com/science); clinical trials on PDP | [Blog](https://drinklmnt.com/blogs/news); FAQ ratio / science copy | [Blog](https://www.livemomentous.com/blogs/all); clinical research on PDP | [Quality](https://www.thorne.com/quality); [Ingredients](https://www.thorne.com/ingredients) | | Homepage / promo highlight | “Good habits come in sets—up to **30% off**” | “Bundle + Save **25%**” on duo | INSIDER “less than **$1** per stick” with Subscribe & Save (FAQ) | Subscribe & Save **25%** on creatine | NSF Certified for Sport on hero multi | The same reading done every week, for the products on your list and the rest of each store, is what we do for you. [Try Over the Fence on your own site](https://overthefence.io/start) ## Setting it up for a supplement brand 1. Type your store’s address. 2. Add rivals customers compare on Amazon and Google, even if they outrank you. 3. Build a price list from rival versions of your hero SKUs (same form, size, serving). 4. Pick searches you can realistically move on, such as brand plus modifier terms you can win. 5. Read the Monday email. ## What we don’t do - We don’t track sizes one by one. We see whether a product is in stock or sold out. We do not report which variants are left. - We don’t see sales. We can tell you a rival marked products down. We can’t tell you how many they sold. - We don’t read behind logins. No member prices, no wholesale portals, nothing at checkout. - We don’t reprice your store. We report and you decide. - We read once a week. A flash sale that starts and ends between two reads can slip past. We also don’t give medical advice or verify supplement claims. We only report what public pages say. ## What it costs Every plan starts with 14 days free, and you can cancel any time from your dashboard. ## Questions ### Do you scrape Amazon? We read public brand stores and pages you add. Amazon listing monitoring is not the core weekly store read. Ask if you need a specific Amazon URL watched as a page. ### Can you see subscribe-and-save prices? If the discount is shown on the public product or offer page, yes. Cart-only prices, no. ### Why track AI Overviews for supplements? Shoppers ask AI tools for “best creatine” and brand comparisons. Citations move. We show which domains get cited for your tracked searches.