# An AI visibility tool for online stores, with your rivals beside you > See how often Google’s AI Overviews cite your store against each competitor, for which searches, and what to fix first. Weekly, from $49 a month. Source: https://overthefence.io/ai-visibility · Published 2026-10-03 Shoppers get an AI answer before they see a single result. Every week we check which stores Google’s AI Overviews cite for your searches, how often they cite you against each competitor and what the cited pages say that yours don’t. ## What AI visibility means for a store AI visibility is how often AI answers name or cite your store when people ask about what you sell. Someone asks Google for the best coffee subscription, and the AI Overview at the top names three stores before the first result. If yours isn’t one of them, that shopper may never scroll down to find you. ChatGPT, Perplexity and Gemini do the same in their own apps. A number on its own says little. “Cited in 17 answers” is good news if your closest rival has 6 and bad news if it has 36. So we never show your AI visibility without your competitors’ beside it.
**In short:** every week we count how many of Google’s AI Overviews cite your store and each competitor, for searches in your country and language, and show you the questions and the sources behind each count.
## What we check every week - **Google’s AI Overviews.** How many cite each website as a source, yours and each competitor’s, with the change since last week and the questions behind them. - **The sources AI trusts.** The other websites the answers lean on for your market: review sites, magazines, marketplaces and forums. A source that cites a rival and not you is often the shortest way in. - **Your own facts** (Scale). Whether answers that talk about your store get its prices, products and details right, checked against what your own website says. - **Your keywords.** For each keyword you track in Google, whether the results show an AI Overview and which websites it cites. ![AI Overview citations for the demo store and its three rivals: ferngate.coffee 36, the demo store 17, brackenroast.com 12, hollowmill.coffee 6.](/media/ai-overviews.webp "How many AI Overviews cite each website this week, on our demo. The store and its rivals are made up. The screen is the real one.") ## What changes we tell you about A weekly count is only useful if you hear when it moves. We bring up four kinds of change: 1. **A rival overtook you.** A competitor is now cited in more answers than you, in one of your languages. 2. **A big move.** Your count or a rival’s moved by more than usual since last week. 3. **A new question cites you.** An answer that didn’t name you last time does now. 4. **A question dropped you.** An answer that cited you no longer does. When the question is asked a lot, it’s in your weekly email. Each finding links to the answer itself, with its sources, so you can read what the AI said and judge it yourself. [Try Over the Fence on your own site](https://overthefence.io/start) ## Can AI read your store at all AI engines can only cite what their crawlers may read. On Scale, once a month, we check your website and each competitor’s for the things that decide that: - **robots.txt**, for each AI crawler by name. Some stores block GPTBot or ClaudeBot without meaning to, through a setting at their host or CDN. - **llms.txt**, the plain-text guide to a website that some AI agents read first. - **Structured data** on your product pages: price, stock, brand and reviews in a form machines read without guessing. - **A sitemap** that lists the pages you want found. When a rival is ready and you aren’t, it’s on your list of what to fix. ## How it fits with the rest AI visibility is one of the ways we read your market. It sits beside your competitors’ prices and promotions, the pages they publish and change, and where they rank in Google. That’s deliberate. When a rival’s AI citations climb in the same weeks it published a buying guide and cut its prices, you see all three on one timeline, each with its date and its source. We report what changed and what was true at the same time. We don’t claim one caused the other, and we don’t estimate anyone’s sales. ## Over the Fence compared with dedicated AI visibility tools | | Prompt trackers such as Peec AI or OtterlyAI | Over the Fence | | --- | --- | --- | | Starts from | A list of prompts you write | Your store and the competitors you name | | AI engines | Several, such as ChatGPT, Perplexity and Google, depending on the plan | Google’s AI Overviews | | How often | Every day | Every week | | Competitors’ prices, stock and promotions | No | Yes | | Google rankings and keyword gaps | No | Yes | | Entry price, monthly billing | $29 (OtterlyAI) and $95 (Peec AI) a month | $49 a month | Prices are from each vendor’s own pricing page, read October 3, 2026. If AI answers are all you want to measure, and you want many engines every day, a dedicated prompt tracker is the better fit. If you want to know where you stand against your competitors, AI included, that’s what we built. ## What it costs Every plan reads your competitors every week and starts with 3 days free. Starter is $49 a month for 3 competitors, Growth $119 for 6 and Scale $249 for 12. Starter has basic AI visibility. Growth and Scale have full AI visibility and citations. Scale adds the check of your own facts in AI answers and of whether AI crawlers can read each store. ## Questions ### What is AI visibility? AI visibility is how often AI answers name or cite your website when people ask about what you sell. For a store it’s the AI version of ranking in Google. The number only means something next to your competitors’, so we always show it that way. ### Which AI engines do you track? Google’s AI Overviews, the AI answers at the top of Google’s results, in each country and language we read, every week. We don’t track ChatGPT, Perplexity, Gemini or Claude yet. If you need those, a dedicated prompt tracker covers them. ### How do you count AI citations? Our data provider, DataForSEO, samples the AI Overviews Google shows for real searches in your country and language. We count the answers that cite each website, yours and each rival’s, and keep the questions and sources behind every count so you can open them. It’s a sample, not every answer ever given, so we never call it a rank. ### How is this different from AI visibility tools like Peec AI or OtterlyAI? Those tools track answers to a list of prompts you write, on several AI engines, every day. We start from your competitors instead. AI visibility sits beside their prices, promotions, new pages and Google rankings, in one weekly email. If AI visibility is the only thing you want to measure, a dedicated prompt tracker covers more engines. ### Can you make ChatGPT recommend my store? Nobody can promise that, and you should be wary of anyone who does. What we can do is show which pages AI answers cite for your searches, what those pages state that yours don’t, and whether AI crawlers may read your site at all. Then we tell you what to fix first. ### Is AI visibility on every plan? Yes. Starter has basic AI visibility. Growth and Scale have full AI visibility and citations, with the questions and sources behind each count. Scale adds a check of whether AI answers get your facts right, and of whether AI crawlers can read your store and your rivals’.